Across the last 14 years, thousands of holidaymakers at one of Dorset’s holiday park operators have achieved a remarkable fundraising landmark. West Dorset Leisure Holidays has raised over £100,000 for the Jurassic Coast Trust, helping to protect, conserve and educate people about the Jurassic Coast. 

This impressive figure has been attained through thousands of customers adding a small optional donation to their booking across West Dorset Leisure Holidays’ Dorset holiday parks. In 2022, an incredible 93.6% of customers chose to opt in to donating when booking, making it a true collective effort.

Highlands End view

West Dorset Leisure Holidays are leaders in the field of charitable support along the Jurassic Coast, and their ground-breaking work has inspired over 70 other businesses over all sizes across the coast and beyond to join the Jurassic Coast Trust as Business Partners, contributing towards the ongoing protection of the World Heritage Site.

The donations come at a critical time, as the Trust works to lead the way in promoting sustainable tourism on the Jurassic Coast. 

Martin Cox from West Dorset Leisure Holidays said, “We are immensely proud to have surpassed the £100,000 fundraising mark for the Jurassic Coast Trust. Attaining a 93% take-up rate of the donation scheme from our guests is extremely heartening, and demonstrates how committed our visitors are towards looking after the natural environment that they so enjoy.”

Thorncombe Beacon view

Guy Kerr, Business Development Manager at the Jurassic Coast Trust said, “Having the support of West Dorset Leisure Holidays is absolutely critical in delivering our core charitable aims of protecting and educating people about the Jurassic Coast.

The amount raised represents thousands of contributions from individual holidaymakers who love and enjoy the coastline, and is truly inspirational. Reaching the £100,000 milestone is a tremendous achievement and a shining example to businesses coast-wide.”




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